With so much focus placed upon the futuristic potential of AR, it can be easy to lose sight of the amazing capabilities we can get our hands on right now. An important aspect of this is the way AR can magically transform your existing creative assets - enabling you to re-purpose and re-imagine visual content in exciting new ways for your audience, in a far less resource-intensive way than you’d think.

One thing many brands are not short on is video content - it’s prioritised as a core part of the marketing mix and highly valued for storytelling. We’ve witnessed significant growth in ad spending on original digital programming, jumping by 68% since 2016, so it’s little surprise that more than 80% of advertisers define original video content as an ‘essential’ part of their media buy. Which is why it’s absolutely crucial to make that spend work as hard as possible - and AR is fantastic way to ensure that.

We’ve explored how you can use AR to leverage your video content, and how you can maximize ZapWorks’ feature set to create experiences that transcend traditional video, exciting your users with a new dimension of digital entertainment. You can also hear more from our Videographer, Matt Scott, on this topic in our recent Q&A.